Strategic Analysis of Apple Computers Inc.

orchard apple tree Computer, Inc. is headquartered in Cupertino, California is a leader in the PC field for home, business and didactics commercializes. Their products include the Macintosh bank bill of desktop and notebook computers, the Mac operating system, the iPod digital practice of medicine player. The manufacturing facilities are located in Sacramento, California and Cork, Ireland. apple produces their hold keyboards and setback input devices. orchard apple trees operating segments include the Americas, Europe, and Japan. They sell their products finished online stores, send sales force, third-party wholesalers and resellers, and its own retail stores. As of phratry 2003, Apple and its subsidiaries worldwide had 11,000 employees and over 2,500 temporary employees. Apple Computers has experienced both(prenominal) close and bad times since it began its garage operation in 1976. Although it has been a leader in computer applied science in the past, it has str uggled lately with keeping pace in the rapidly developing computer assiduity. In this extremely competitive industry, the developing applied science and evolving computer applications have contributed to this type of business environment. Over the eventually two decades, the popularity of personal computers has made the computer commercialize supine to consumers worldwide. As menti oned before, Apple developed as a major player in the computer industry in its other(a) years. Apple grew to a publicly traded company by 1980.

Apple act to experience early success in the industry being the first computer company to reach one million dollars in an! nual sales in 1982. Apple Computers faces a highly competitive industry with competition including companies such as Dell, Gateway, IBM, Hewlett-Packard, Fujitsu, and NEC. Apples main strategy in this growing industry focuses on innovation. Steve Jobs, Apples chief executive officer, said: We would like to see our market share grow. Our strategy is to innovate. We are the innovator of the industry. Apples focus is on bringing... If you want to get a full essay, order it on our website: BestEssayCheap.com

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