The Broadway Café Case Study

The Broadway Café Case Study Strayer University CIS 500 Dr.Stuart Gold defect 11, 2012 I inherited The Broadway Café burnt umber shop from my gramps which is located in downtown Birmingham, Al. It was foremost opened in 1952. Coffee shop specialized in different burnt umber trees, teas, home-cured soups, sandwiches, salads and full service bakery. For many old age it was a hotspot, yet for last five years duty is personnel casualty down. Now it needs new and improved methods to be substantiate in business market. My grandfather never utilise information processing system and everything was manual including ordering and employee payroll. He had terrific depot and he knew his all guests. All recipes for homemade soups and baked goods were in his memory. worrys only when marketing was word-of-mouth. To bring The Broadway Café into 21 deoxycytidine monophosphate we need new technology like data processors for change, customer database, website for online presence, providing tuner hotspot, customer relationship management for marketing and sale strategies to get to a belligerent advantage. We need to install gold register, computer server with wireless access to meet customers expectations. The Broadway Café is the altogether coffee shop in neighborhood. Employees have heard a dish the dirt that Starbucks might be opening a gunstock in the ara.

Right now we have competitory advantage, because we are only café which is specialized in coffee products. The situation leave alone change when Starbuck will open a new shop. As Baltzan & Phillips (2009) have stated in th eir book that, competitive advantages are ty! pically temporary because competitors often seek ship canal to duplicate the competitive advantage (p. 22). The café have first public mover advantage to be first in business save Starbucks are technologically advanced and have wholesale coffee business in the market. For example on Starbuckss website (2012) it states, in addition to sales through our Company-operated retail stores, Starbucks sells whole pareve bean coffees through a specialty sales classify and...If you regard to get a full essay, order it on our website: BestEssayCheap.com

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