Marketing segmentation of Gordon Highlanders Museum

Executive summary: Gordon Highlanders Museum (GHM) which is a holidaymaker attraction in Aberdeen has a unique and attractive building with artifacts and themes being displayed spanning two hundred years of regiments history. A market evaluation of GHM illustrates that the performance of this museum is change by various internal and external factors. Implementation of a redeeming(prenominal) accounting system, analysing the trends of the enemys and investigate on the client base would be important as part of the micro environment. Technological factors resembling on-line(a) museum, demographic factors kindred shift towards aging population and cultural trends have a favourable or unfavourable shadow on the performance of GHM Report profiles that market for GHM is differentiated & group A; products like display area, corporate hospitality, tea room and garden empennage be offered to different segments like students, corporates and adults or higher-ranking citizens respectively. Report as well as illustrate that the factors like reference groups ferment school children, disposition factors like lifestyles influence senior citizens or adults and social build influence corporates to run across GHM. Buying decisions of various segments can be attributed to wonted(prenominal) Buying doings & Variety-Seeking Buying Behaviour. 1.

0 Introduction: Gordon Highlanders Museum is bingle of the tourist attractions in Aberdeen with ample collection of Gordon highlanders regiments treasures and tales of courage and tenacity on the battle field, which spans 200 years of wor ld history. Though a unique museum, there ha! s been a little formal enquiry undertaken to determine the client base and faces a lot of competitor from other museums, art galleries and various other sources of tourist attractions turn Aberdeen. The museum has a lot of scope to introduce new approaches, merchandise strategies and promotional activities at a low cost, which would increase the aftermath of visitors and revenue generation. This report analyses the marking environment of Gordon highlanders and segments the... If you want to bring about a full essay, order it on our website: BestEssayCheap.com

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