An investigation into strategic marketing models and processes using British Airways' Concorde.

An investigation into strategic merchandise models and processes using British Airways Concorde. former: Neil Cogdell Report: marketing assignment Module: marketing focusing Module Tutor: Reshad Ghoorun Course: Diploma in centering Studies Awarding Bodies: Thurrock and Basildon College Anglia polytechnic University Date 13th January 2004 Contents rascal 1.0         Introduction         2 1.1         Information used for Concorde marketing synopsis         2 2.0         BA and Concorde business objectives         3 3.0         Where is Concorde - harvest-feast Lifecycle         4 4.0         Market Environment         5 4.1         Competitors         5 4.2         Competing Airlines transatlantic escapism specifications         5 4.3         Competitions m ain Strengths and Weaknesses         5 4.4         Competitors future activities         5 4.5         Concorde selling SWOT         6 5.0         Market Segment         7 6.0          customer Segment         8 6.1         The Marketing Mix         8 6.2          part structure of needs         9 7.0         Lovebrand Concorde         10 8.0         Marketing policy-making program and Evaluation         11 8.1         Marketing Plan         11 8.2         Evaluation         11 9.0         Conclusion.         12 Appendix         14 The Product Life Cycle         15 Ansoff Matrix         16 modeling Concorde quote          1.

0         Introduction If Concorde is to succeed in the effect of the French crash, then the harvest-feast needs to be positioned as unhopeful as feasible on the hierarchy of needs, thus raise the importance of the swear out to the customer. Concorde has 25 years passenger wait on and has faced some(prenominal) challenges; running game costs a reduction in passenger numbers and the biggest being the devastating French crash. The marketing dodge will have to warrant an increase in passenger numbers to make the service viable, in the face of spiralling running costs, when compared to otherwise aircraft, and competing airlines offering the alter f irst/business tell apart service, with flat arse seats, limousine transfers, and improved menu selections. The marketing strategy must(prenominal) concentrate on the huge remainder in leak whiles between Concordes service and other airlines. Concordes flight time to New York from London is 4 hours; the Airbus A300... If you essential to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay